MENTAL ACCOUNTING AND UNPLANNED PURCHASES IN ONLINE BOOKING: THE ROLE OF DISCOUNT, IMPULSE BUYING, AND THINKING STYLE
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- - Academic And Stem
- - Applied And Theoretical Physics
- - Biosciences
- - Chemistry And Materials Science
- - Computer Science, It & Applications
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MENTAL ACCOUNTING AND UNPLANNED PURCHASES IN ONLINE BOOKING: THE ROLE OF DISCOUNT, IMPULSE BUYING, AND THINKING STYLE