INTEGRATING THE CRITICAL SUCCESS FACTORS (CSF) OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), CUSTOMER SATISFACTION AND CUSTOMER RETENTION IN THE OIL AND GAS SECTOR: THE CASE OF UAE-ADNOC
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Book Details :
INTEGRATING THE CRITICAL SUCCESS FACTORS (CSF) OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), CUSTOMER SATISFACTION AND CUSTOMER RETENTION IN THE OIL AND GAS SECTOR: THE CASE OF UAE-ADNOC