PHYGITAL DESIGN: BOOSTING LUXURY PURCHASE INTENTION BY ENHANCING CONSUMER PERCEPTIONS OF IN-STORE USEFULNESS AND PLAYFULNESS
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- - Academic And Stem
- - Applied And Theoretical Physics
- - Biosciences
- - Chemistry And Materials Science
- - Computer Science, It & Applications
- - Earth System Sciences: Geography & Geology
- - Economics And Business Studies
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PHYGITAL DESIGN: BOOSTING LUXURY PURCHASE INTENTION BY ENHANCING CONSUMER PERCEPTIONS OF IN-STORE USEFULNESS AND PLAYFULNESS